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In this era of digital convergence, internet-enabled devices, and information exchange, consumers often experience multiple applications interacting with each other to enhance the overall user experience. For example, a consumer might open Yelp app on his or her smartphone and find Google Maps integrated to the app. When he or she makes a purchase on Amazon.com, there is an option to share this information on Facebook. How do these seemingly independent applications talk to each other? How do they exchange information? The answer is Application Programming Interfaces or APIs as they are more commonly known.