PRESS RELEASE — Redwood Shores, CA — June 30, 2016 — Zyme, the market leader in the rapidly growing discipline of channel data management (CDM), today announced the launch of the zyme cloud platform 3.0, the world’s most advanced cloud platform that powers the New Smart ChannelSM. Providing a comprehensive set of SaaS solutions and connecting to a broad partner ecosystem, the new platform helps global B2B and B2C enterprises optimize the performance of distribution channels through timely, actionable intelligence.
Companies selling through the channel work with retailers, e-tailers, resellers and distributors, and as a result, they can easily lose touch with the lifeblood of their business – the end customer. Without accurate and timely data from channel partners, companies are forced to make business decisions blindly, and conservative estimates show that lack of channel visibility leads to technology and industrial sector losses of about $50 billion annually due to the misallocation of channel incentive payments and inventory markdowns.
Zyme offers complete channel visibility through a cloud platform that ingests raw partner data, transforms it into decision-grade intelligence using proprietary technologies and rich content libraries, and makes this intelligence actionable through analytics dashboards and seamless integration with customers’ business systems. As the trusted leader in CDM with more than 70 percent of market share, Zyme will be processing more than $175 billion in channel revenues and more than 1 billion transactions annually for the world’s largest companies by the end of this year.
With the zyme cloud platform 3.0, global enterprises have broader access to on-demand channel data, delivered through a fully scalable, high-performance, multi-tenant cloud architecture with applications that provide immediate value across the organization. The platform handles data in any format and any transmission mode (overcoming one of the greatest obstacles to partner reporting), and covers distributors and resellers in more than 150 countries and 15 languages to fully support global operations. Powered by the most advanced proprietary technologies and rich content directories, Zyme’s platform delivers channel intelligence with the industry’s highest validated accuracy SLA. Finally, the zyme cloud platform 3.0 is backed by a comprehensive services portfolio driven by professionals who have worked in the channel for more than a decade, including region-specific, partner-facing services teams to support partners in the same language and time zone.
Building on Zyme’s core mission to deliver channel visibility to global enterprises, the zyme cloud platform 3.0 empowers companies to realize the maximum value from channel sales with targeted solutions that address critical areas including:
- E-commerce: zymeEcommerceSM gives companies a comprehensive picture of online shelf space to ensure they get the most out of their e-commerce investment. The solution tracks competitors’ product positioning, pricing and perception metrics across e-commerce channels to deliver actionable market intelligence and uncover the drivers of price erosion.
- Channel Partner Incentives: Companies can achieve dynamic and accurate incentives management with zymeIncentivesSM, which automatically calculates and validates rebates and credits earned by partners based on Zyme’s decision-grade data. The solution also communicates and facilitates incentive payments to channel partners, providing for a quick and seamless disbursement process.
- Internet of Things (IoT): zymeCDMSM offers capabilities for tracking connected devices down to individual serial numbers in real-time and maps out the complete route to customer for manufacturers. By closing the loop between manufacturers and end-users, Zyme provides the context necessary to understand and act on the enormous volume and variety of data generated by IoT devices.
What People Are Saying About Channel Data Management and Zyme Cloud Platform 3.0
“Even in this era of data-driven decisions supported by ERP and CRM systems, companies leave a lot of money on the table by failing to leverage comprehensive and up-to-date channel data. From channel marketing to incentive payments to inventory management, global enterprises have the opportunity to create enormous value by integrating decision-grade channel data into a wide range of business processes.” - Gerry Murray, Research Manager, IDC
“More than 65 percent of our sales go through a distribution system, so we can't make informed business decisions without accurate data from channel partners. Zyme delivers unprecedented partner reporting accuracy, which has led to improved inventory management, reduced rebate overpayments, increased revenue through better partner development and accelerated channel growth and success.” - Kevin Nusky, Director of Marketing and Sales Operations, IT Business Unit, Schneider Electric
“The zyme cloud platform 3.0 makes our proprietary technologies and comprehensive content libraries, including more than 1.5 million channel partners and the largest directory of products and retailers, available to customers through a modern, scalable, SaaS platform. Global enterprises have immediate access to complete, accurate and timely data from resellers and distributors to unlock the enormous value that had previously been trapped in the channel due to inefficient and outdated reporting systems and processes.” - Chandran Sankaran, Zyme CEO.
To learn more, visit the zyme cloud platform 3.0 website.
Zyme provides the leading channel data management (CDM) cloud platform, delivering critical downstream visibility for global companies that leverage distributors, resellers, retailers and e-tailers to sell their products. Zyme’s flexible, real-time data platform powers the New Smart ChannelTM, a proven approach to acquiring actionable knowledge that enterprises need to accelerate partner sales and optimize marketing ROI. With a channel directory of more than 1.5 million partners, Zyme processes more than one billion transactions annually across more than 150 countries, providing decision-grade intelligence to optimize business processes like sales execution, inventory management, partner rebates and incentives, marketing and financial compliance.
Pre-built integrations with Salesforce, Oracle, SAP and innovative cloud solution providers help Zyme’s industry-leading customers, including Amazon, Dell, Fujitsu, GoPro, Lenovo, Microsoft, Plantronics, Seagate, Symantec, VMware and Xerox use channel intelligence to solve core business problems. Headquartered in Redwood Shores, CA, Zyme has offices in India, Texas, China and the UK. For more information, visit www.Zyme.com.