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Zyme Demonstrates Market Leadership in Channel Data Management

Sep 11, 2013

Independent Research Firm Cites Extensive Savings When Tech Vendors Switch from Legacy In-house Systems to Commercial CDM Offerings

REDWOOD SHORES, CA – September 11, 2013 – Zyme Solutions is included in a trend report published by Forrester Research, Inc., that describes how technology manufacturers are increasingly turning to commercially available channel data management (CDM) solutions to help them optimize incentives, inventory, revenue recognition, and compliance management processes. Published on September 10, 2013, the report is entitled “Market Overview: Channel Data Management, The Gateway To Channel Sales And Marketing Visibility.”

Zyme’s scale and breadth of deployment in the industry are noted in the report, which states “The company (Zyme) supports the most extensive network in the tech industry: It maintains a global directory of 600,000 reporting channel partners, collects data feeds originating from 180 countries, and amasses 15,000 data feeds per week."

“Growing a network of that scale is (daunting),” Forrester researchers wrote. “When choosing a CDM provider, channel professionals should consider strength of functionality, industry specialization, track record of delivering data integrity, and customer references in different areas of expertise, such as strategy, design, and technology implementation.”

Zyme is cited in the report as having the largest number of verifiable customer installations, nearly twice as many as the second contender.

“IT industry analysts must understandably remain conservatively impartial,” said Mukund Ramaratnam, VP of Marketing for Zyme, “but when one reads between the lines of the Forrester report, I believe savvy channel technology buyers will conclude that fully integrated SaaS applications and a global sales data collection network such as those delivered by Zyme are superior to the homegrown point solutions that have frustrated and disappointed so many channel organizations.”

According to data compiled by Zyme’s research staff, Zyme’s current share of the CDM market in the technology sector is more than 70%. These commercial solutions often replace internally developed systems that have proven to be inadequate and are being abandoned after significant investments in time and capital have been made.

“As technology innovators and thought leaders in the emerging discipline of ‘Smarter Channel Management’, we at Zyme are consistently delivering decision-grade visibility into global sales and distribution channels,” Ramaratnam added. “We are enabling our customers to collect more granular information about their channel sales across multiple tiers, stop the leaks of unearned incentive payments to partners, and comply more easily with financial regulations. We have been successful in helping our customers save tens of millions of dollars each quarter.”

About Zyme Solutions

Zyme is the market-leading provider of channel data solutions for global technology companies, enabling Smarter Channel Management for industry leaders like Dell, Logitech, Symantec and Avaya. Zyme offers cloud-based SaaS applications and managed services for multi-tier channel visibility, which seamlessly integrate with CRM and ERP systems such as Salesforce.com, SAP, and Oracle. Zyme helps customers make better business decisions with verified channel sales and inventory data from distributors, retailers and resellers in 180 countries. This decision-grade visibility is used to improve mission-critical business processes including sales execution, incentive management, partner network management, financial compliance and supply chain planning. In recognition of its leadership, Zyme was named a Cool Vendor for supply chain services by Gartner, Inc. Zyme is headquartered in Redwood Shores, CA, with offices in the UK and India. For more information, visit www.zymesolutions.com.

Media Contact:

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