LOVES PARK, Ill. & REDWOOD SHORES, Calif.--(BUSINESS WIRE)--Cleo, a leading provider of information integration solutions, is proud to announce as a customer Zyme, a global leader in the rapidly growing area of channel data management (CDM) products and services. The Cleo offering incorporates technology from Informatica Corporation (NASDAQ:INFA), the world’s number one independent provider of data integration software.
Zyme has created a completely new approach to the channel and channel data, one that introduces levels of downstream visibility and transparency never before possible. An integral part of the Informatica B2B DX software solution, Cleo’s secure data integration technology powers Zyme’s CDM in enabling data-driven, enterprise-grade decisions across entire organizations, delivering that data for immediate consumption in vital business processes, including inventory management, partner incentives, and pricing.
"Zyme's CDM delivers advanced decision-making capabilities and unparalleled value to the world’s leading technology organizations," said Mahesh Rajasekharan, Ph.D., CEO of Cleo. "Cleo is proud to serve Zyme and its customers with our secure, big data integration software to enable faster and confident business decisions with accurate and timely channel-centric business intelligence."
"Zyme delivers the most reliable and accurate channel data to leading technology and manufacturing organizations around the world, and implementing the right data transfer integration technology to meet our own standards – and those of our customers – was crucial," said Ashish Shete, vice president of data platforms at Zyme. "Cleo's reliable and scalable integration technology stands up to a demanding operations environment and ensures that our clients get the most up-to-date business intelligence in real time, a key differentiator in the CDM marketplace."
Zyme is the global leader in the emerging channel data management (CDM) space, empowering the New Smart Channel™, a proven approach to creating visibility to actionable knowledge that manufacturers need to accelerate partner sales and optimize marketing program ROI. Zyme's flexible, cloud-based offerings facilitate enterprise-grade decisions by responding to real-time, granular channel intelligence. Benefits include better-targeted MDF, co-op, and rebate programs, plus improved segmentation. Zyme replaces outdated, ad-hoc systems with a state-of-the-art, cloud-based platform, data steward services, and a worldwide channel directory of more than 900,000 partners for guaranteed database quality, support for a wider range of formats, and best practices that enhance reporting compliance. Industry leaders like Dell, VMware, Fujitsu, Plantronics, Xerox, Symantec, SanDisk, GoPro, and Seagate rely on Zyme. Headquartered in Redwood Shores, CA, Zyme has offices in Texas, Pennsylvania, China, India, and the UK. For more information, visit www.zyme.com.
Vice President of Marketing
MediaBridge Public Relations for Zyme